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Ash Read / Buffer

From setting ad preferences to syncing all of your calendars

Over 1.5 billion people regularly use Facebook.

And as the social network has grown, the rate at which Facebook shares news, and releases new features and products has accelerated.

It can be a little hard to keep up sometimes.

With this in mind, I’d love to share 11 Facebook tips, tricks, and facts with you.

This post will give you plenty of great stuff to help you get the most out of and better understand Facebook. From why you get shown certain ads and which types of posts get the most engagement, to how closely connected you everyone else on the planet and much, much more.

Let’s go!

  • 1. How to edit your Facebook ad preferences

    Have you ever seen a random ad appear in your timeline and wondered why Facebook is showing it to you?

    It probably has something to do with your Advert Preferences – a selection of topics Facebook believes you’re interested in based on your profile, Pages you like or engage with, ads you click on and apps and websites you use.

    It’s super interesting to understand more about what topics Facebook believes you’re interested in and within your Facebook settings, you can view and even edit these preferences.

    To take a peek at your preferences, click on Settings in the top right corner of Facebook:

    Courtesy of Ash Read

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